WRIR 97.3 FM Richmond Independent Radio, like most public radio stations, raises the majority of the funding we need for our national and locally-produced programs during our on-air fund drives. As a thank you to our most generous donors, we have an unique premium that benefits not just WRIR but other nonprofits.

It’s our Pay It Forward Thank You.

When you donate $365 at one time, or $65 a month for six months, a local nonprofit that you believe is doing good things for Richmond will directly benefit. WRIR will grant your chosen nonprofit organization a robust schedule of underwriting announcements, all read on air. This gives the nonprofit much-needed exposure — especially organizations that may not yet have money in their budget to purchase underwriting (though our rates are very affordable!). Since the last fund drive, we have aired 400 underwriting spots for 14 Richmond-based nonprofits, including Planned Parenthood, Studio 23, UGRC RVA, Byrd Theatre Foundation and ACLU of Virginia. Which nonprofit will you support?

For more information, email [email protected]. To make your $365 donation (or $65 a month), you can give securely online.

Pay It Forward In Underwriting from WRIR Radio on Vimeo.